5 Basic Rules to Marketing Your Property & Getting it Rented

As I was driving around Norcross earlier today, I thought I would take some pictures of rental properties to illustrate a few basic rules in getting your property rented. I protected the guilty as much as I could.

Unfortunately, there were more rental properties to choose from, I just selected the best of the worst.

Rule #1 – What impression are you giving your potential tenant?

If a landlord doesn’t take care of the exterior maintenance of the home, then how can a potential tenant feel comfortable that you will take care of repairs and other things that need to be done? Consequently this place is for sale as well as for lease. I wonder why the agent doesn’t make the recommendation that they do some landscaping or at least remove the fallen tree. Now you may be thinking that this just happened. Well I can tell you, I pass by this rental every couple of days. It has been like this for weeks. It was this property that actually inspired this post.

Here is another example of a property owner that will never be fully occupied since it has 4 units and only 2 mailboxes yet even those aren’t upright.

 

Rule #2 – Do people know you want to rent your property?

It is very hard to rent your property if your sign keeps falling down. If you are going to rent your property, you need to periodically go by the home and make sure that it still looks appealing from the exterior as well as the interior must be clean and in great condition.

 

Rule #3 – Make sure that the sign can actually be read. 

 

   

You have to be able to read the sign

As you can see from the examples above, you really need to be able to read the sign’s phone number in able to get a property rented.  While I blocked out a few of the numbers to protect the guilty, you can still get the picture that the numbers are all jumbled and with 2 to choose from who knows which one to call. It makes it confusing for the potential tenant to determine how to proceed. Therefore, they will just move on to the next property down the street that has a sign that they can see and it is clear who to call.

 

Rule #4 – Mow your grass.

If you want a potential tenant to respect your property and also maintain the grass after it is rented, you should make arrangements to have the grass mowed. In addition to the fact you can’t see the numbers on the sign without being right on top of the sign.

 

Rule #5 – Clean Up your Trash

I don’t think this picture really needs much explanation, but I found it interesting that this is the impression a landlord believes will get his place rented the fastest.

So hopefully that will provide you with some food for thought about your rental properties. At Solid Source Property Management, we perform vacancy reports every couple of weeks to make sure that your property always looks its best!

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